Content Strategist Lead
J
JobgetherDigital Marketing
BrazilFull-TimeLead
Salary not disclosed
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Job Details
- Languages
- Advanced English proficiency
- Experience
- 8+ years of experience
- Required Skills
- JiraSEOStakeholder management
Requirements
- 8+ years of experience in content strategy within large-scale or multi-brand ecosystems.
- Proven experience defining content models, content types, and taxonomies for CMS platforms.
- Strong understanding of SEO fundamentals and AI search optimization practices.
- Experience with semantic content structures and LLM-driven discovery.
- Background in working within regulated, technical, or highly structured environments.
- Strong facilitation, documentation, and stakeholder management skills.
- Ability to independently manage projects in fast-paced environments.
- Experience collaborating with UX, design, engineering, and marketing teams.
- Proficiency with tools like Miro, Excel, Jira, Confluence, PowerPoint, Claude, or ChatGPT.
- Advanced English proficiency.
Responsibilities
- Define content strategies for B2B, B2C, and D2C marketing websites.
- Conduct comprehensive content audits to identify gaps, redundancies, and improvement opportunities.
- Create content models, taxonomies, and governance frameworks in collaboration with cross-functional teams.
- Map content against page templates and future-state platform requirements.
- Establish content governance processes, including tone of voice and review workflows.
- Partner with stakeholders and subject matter experts to source and structure technical content.
- Ensure content compliance with industry, legal, and regulatory requirements.
- Perform SEO and Generative Engine Optimization (GEO) assessments for AI search readiness.
- Analyze content metadata, semantic clarity, and discoverability.
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