Director of Social Media
New
USA, Ability to have some overlap with US time zoneFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- At least 3 years of social media management
- Required Skills
- Data analytics
Requirements
- Bachelor’s degree in a relevant field.
- At least 3 years of social media management experience (DTC brand or creator account).
- Strong portfolio of short-form content you have shot and edited yourself.
- Excellent copywriting and storytelling skills, social-native first.
- Strong understanding of TikTok/Instagram algorithms and growth mechanics.
- AI-first mindset: fluent with tools like Claude, MidJourney, Runway, Higgsfield, and Gumloop.
- Comfortable appearing on-camera when needed.
- Ability to overlap with US time zone.
- Organized, proactive, and highly collaborative.
Responsibilities
- Build and maintain monthly posting calendars across IG, TikTok, Pinterest, and YouTube Shorts.
- Film, edit, and post original content at high velocity (e.g. ~5x/week IG, ~10x/week TikTok).
- Manage creator relationships, content collaborations, and paid partnerships across all brands.
- Perform daily engagement activities including comments, DMs, and social listening.
- Track growth, engagement, and conversions, providing weekly/monthly reports with optimization ideas.
- Adapt trending sounds, memes, and formats into on-brand executions.
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