- Build and traffic paid search campaigns across Google Ads and Microsoft Advertising, covering account structure, keywords, ad copy, and tracking.
- Apply SEM best practices and pharmaceutical compliance standards to all campaign builds.
- Execute pre-launch QA using standard checklists for match types, budgets, bids, and regulatory requirements.
- Monitor daily pacing and performance, adjusting bids, budgets, and keywords to hit KPIs.
- Build and maintain recurring performance reports and pacing trackers using data from SA360 and analytics platforms.
- Collaborate with cross-functional teams including programmatic, social, and SEO to ensure media alignment.
- Support keyword research and creative routing through medical, legal, and regulatory review processes.
Google AnalyticsMicrosoft ExcelSEMrush