Associate Director, Social Media Strategy
New
I
Inizio EvokeHealth and Life Sciences
Market/Region: N.AMERICA; this role can be remote or hybrid depending on location.Full-TimeDirector
Salary125,000 - 140,000 USD per year
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Job Details
- Experience
- At least 5 years of experience in health, biotech, or pharmaceuticals.
- Required Skills
- Digital MarketingData analytics
Requirements
- At least 5 years of experience in health, biotech, or pharmaceuticals.
- Proven experience developing and presenting strategic social media plans across channels like Facebook, X, LinkedIn, YouTube, and Pinterest.
- Strong understanding of both organic and paid social media content.
- Experience growing social media business with existing clients and participating in new business pitches.
- Experience mentoring junior team members.
- In-depth knowledge of FDA and FTC regulations for social media in the biotech and pharma industries.
- Experience in client service within an agency environment.
- Demonstrated ability to collaborate within integrated teams.
- Skill with social monitoring and measurement tools.
- Strong analytical and problem-solving abilities.
- Bachelor's degree in life sciences, marketing, or communications.
Responsibilities
- Lead in creating top-notch social strategies and content plans, ensuring feedback, strategic consultation and social media management is done to a high level.
- Guide clients and teams on social media strategies and issues, providing insights before implementation.
- Act as the primary social media subject matter expert, providing insight around platform capabilities, specifications, and functionalities.
- Develop new approaches, ideas, and services to expand the agency's social media and strategy capabilities.
- Lead teams through social listening initiatives.
- Support omnichannel and engagement strategy by promoting social media's alignment into the client's omnichannel mix.
- Counsel clients and teams on best practices for organic and paid social media execution across major channels.
- Monitor and analyze latest digital marketing trends and technologies to maintain a competitive edge.
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