Director of Paid Media
New
Our partner is looking for a Director of Paid Media based in the United States.Full-TimeDirector
SalaryCompetitive salary range of $145,000 –$165,000 USD annually, based on experience.
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Job Details
- Experience
- 5+ years of professional experience
- Required Skills
- Microsoft ExcelData analyticsBudget management
Requirements
- Bachelor’s degree in Business, Marketing, or a related field, or equivalent professional experience.
- 5+ years of professional experience in eCommerce.
- Consumer packaged goods (CPG) experience strongly preferred.
- Demonstrated success developing and managing omnichannel paid media strategies.
- Previous people management and team leadership experience.
- Strong understanding of performance marketing metrics, budgeting, forecasting, and P&L-driven decision-making.
- Experience managing significant advertising budgets and optimizing spend.
- Excellent proficiency with AI tools and ability to integrate AI into workflows and automation.
- Strong analytical skills with intermediate to advanced Excel proficiency.
- Ability to adapt quickly, solve complex problems, and innovate in a high-growth environment.
- Strong communication, collaboration, and stakeholder management skills.
- Ability to travel on an as-needed basis.
Responsibilities
- Own and execute the full-funnel, omnichannel paid media strategy across prospecting, retargeting, and retention initiatives.
- Manage performance marketing KPIs, including customer acquisition cost (CAC), lifetime value (LTV), contribution margins, and revenue performance.
- Partner on budget planning, forecasting, pacing decisions, and resource allocation to maximize return on marketing investment.
- Identify and test new customer acquisition opportunities through emerging audiences, platforms, offers, and funnel strategies.
- Build and maintain strong relationships with advertising platforms, technology partners, and external vendors.
- Develop structured experimentation programs across creative assets, audiences, landing pages, and measurement approaches.
- Collaborate with creative and content teams to translate audience insights into effective platform-specific advertising strategies.
- Lead and grow the Paid Media team by hiring, mentoring, and establishing operational standards.
- Partner with Growth, Marketing, and Brand teams to improve attribution, tracking infrastructure, and measurement frameworks.
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