Vice President of Go-to-Market
New
CanadaFull-TimeVp
Salary not disclosed
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Job Details
- Experience
- 10+ years of experience in B2B SaaS, with at least 5 years leading product marketing, go-to-market, or revenue-focused teams at scale.
- Required Skills
- Artificial IntelligenceData Analysis
Requirements
- 10+ years of experience in B2B SaaS, with at least 5 years leading product marketing, go-to-market, or revenue-focused teams at scale.
- Proven success improving win rates, shortening sales cycles, and driving growth through positioning, enablement, and proof-of-value strategies.
- Experience owning both new customer acquisition and expansion or retention outcomes.
- Strong understanding of solution engineering, pre-sales processes, and the demo-to-close customer journey.
- Experience in enterprise software environments.
- Exposure to learning management systems, HR technology, or EdTech markets is an asset.
- Strong analytical skills with the ability to use data, experiments, and insights to guide strategic decisions.
- Exceptional communication and executive presentation skills, with the ability to engage senior business leaders and industry analysts.
- Strong understanding of AI trends and the ability to communicate how emerging technologies create market differentiation.
- Proven ability to inspire teams, influence cross-functional stakeholders, and operate effectively in a fast-changing environment.
Responsibilities
- Lead product marketing, solution engineering, product evangelism, and analyst relations functions to support revenue objectives.
- Own market positioning, competitive messaging, and product narratives to ensure consistent and compelling customer-facing communication.
- Drive the effectiveness of sales conversations through strong enablement programs, demos, proof-of-value initiatives, and technical validation processes.
- Lead and develop a large solution engineering organization responsible for improving customer engagement and conversion rates.
- Build market presence through thought leadership, industry engagement, speaking opportunities, and community initiatives.
- Manage relationships with industry analysts and drive recognition that strengthens market credibility and supports sales cycles.
- Partner with sales and customer success teams to create expansion strategies, positioning, and materials that support upsell and cross-sell opportunities.
- Use data, experimentation, and performance metrics to improve win rates, shorten sales cycles, and increase revenue impact.
- Serve as a strategic leader within the product-to-revenue organization, aligning teams around shared growth objectives.
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