Vice President of Go-to-Market
A
AbsorbB2B SaaS LMS
Remote CANFull-TimeVp
Salary not disclosed
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Job Details
- Experience
- 10+ years in B2B SaaS, with at least 5 years leading product marketing, GTM, or revenue-facing teams at scale
- Required Skills
- Artificial IntelligenceData Analysis
Requirements
- 10+ years in B2B SaaS, with at least 5 years leading product marketing, GTM, or revenue-facing teams at scale.
- Demonstrated track record of improving win rates and shortening sales cycles through positioning, enablement, and proof-of-value programs.
- Experience owning both new-logo conversion and expansion/retention outcomes.
- Deep comfort with solution engineering or pre-sales teams and the demo-to-close motion.
- Experience in enterprise software (LMS, HCM, EdTech, or adjacent markets preferred).
- Strong analytical mindset with experience running experiments and data-driven decision-making.
- Executive presence with the ability to present to C-level stakeholders and industry analysts.
- AI fluency with an understanding of market evolution and differentiation.
- Ability to show proof of legal eligibility to work in Canada.
Responsibilities
- Own market positioning, competitive messaging, and product narratives for prospects and existing customers.
- Lead a 21-person Solution Engineering team to deliver demos, POCs, and technical validation.
- Drive Absorb's presence in the enterprise learning market through thought leadership and community engagement.
- Manage relationships with industry analysts (Forrester, Gartner, Brandon Hall) to validate market leadership.
- Partner with Customer Enablement and Sales to create materials and narratives for upsell and cross-sell opportunities.
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