Director, Events
New
CanadaFull-TimeDirector
SalaryCAD $138,200 to CAD $181,400
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Job Details
- Experience
- 6+ years
- Required Skills
- Project ManagementSalesforceStakeholder managementBudget managementHubSpot
Requirements
- 6+ years of experience in events, field marketing, experiential marketing, or B2B marketing roles.
- Proven experience managing diverse event programs including conferences, trade shows, executive programs, and hybrid experiences.
- Strong project management skills with ability to manage multiple timelines and stakeholders simultaneously.
- Experience managing event budgets, vendor negotiations, contracts, and financial reporting.
- Experience collaborating with cross-functional teams including Sales, Marketing, Product, and Finance.
- Familiarity with event and marketing technologies such as Cvent, Swoogo, Zuddl, ON24, Salesforce, HubSpot, Monday.com, or Asana.
- Experience developing event processes, playbooks, and measurement frameworks.
- Understanding of how events contribute to brand awareness, pipeline generation, and business growth.
- Bachelor’s degree in Marketing, Communications, Business, Hospitality, Event Management, or related field preferred.
- Experience in B2B SaaS or high-growth environments preferred.
- Strong communication, negotiation, and problem-solving skills.
Responsibilities
- Own and execute the overall events strategy across company-hosted events, conferences, trade shows, customer events, and virtual experiences.
- Build and manage annual and quarterly event roadmaps aligned with business impact goals.
- Manage the complete event lifecycle including logistics, registration, speakers, production, and post-event reporting.
- Develop project plans, budgets, and stakeholder communications while managing vendor relationships and contracts.
- Build event operating models, playbooks, and measurement frameworks to improve scalability.
- Analyze event performance metrics such as attendance, engagement, pipeline impact, and return on investment.
- Mentor and manage direct reports, contractors, and agency partners.
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