Senior Integrated Marketing and Operations Manager
New
Based in United StatesFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 6+ years
- Required Skills
- Project ManagementData analytics
Requirements
- 6+ years of experience in integrated marketing, demand generation, marketing operations, or strategic program management.
- Proven experience executing multi-channel B2B marketing campaigns from planning through optimization.
- Strong project management skills with the ability to manage complex initiatives and competing priorities.
- Experience collaborating with Marketing Operations, Sales Development, Product Marketing, Sales, and other cross-functional teams.
- Strong organizational skills with exceptional attention to detail and execution discipline.
- Analytical mindset with experience measuring campaign performance, funnel impact, and business results.
- Ability to translate data insights into practical recommendations and improvements.
- Excellent communication skills with the ability to align stakeholders and drive projects forward.
- Ability to thrive in a fast-paced, evolving environment with a strong ownership mindset.
Responsibilities
- Lead the execution and optimization of integrated marketing programs, including webinars, nurture campaigns, email initiatives, content syndication, and customer advocacy programs.
- Define campaign objectives, KPIs, measurement frameworks, and success criteria in collaboration with marketing and operations stakeholders.
- Monitor campaign performance, identify optimization opportunities, and improve engagement, conversion rates, and pipeline contribution.
- Build repeatable processes, document learnings, and establish best practices to improve campaign efficiency.
- Partner with product marketing teams to support product launches and strategic marketing initiatives.
- Serve as the operational hub connecting marketing, sales, product, and other cross-functional stakeholders.
- Translate campaign insights into actionable recommendations that improve business outcomes.
- Leverage AI tools and automation workflows to accelerate campaign execution, reporting, content processes, and team productivity.
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