ASO Specialist

Remote - Hungary; Remote - Portugal; Remote - Romania; Remote - Spain; Remote - United Kingdom, CET (Central European Time) overlap strongly preferredContractMiddle

Salary not disclosed

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Job Details

Required Skills: Data AnalysisA/B testing

Requirements

Cross-platform ASO fluency across App Store and Google Play.
Hands-on experience managing ASO for mobile apps or games, including CPPs and CSLs.
Proven track record in managing ASO across multiple products simultaneously.
Demonstrable experience achieving measurable conversion rate improvement.
Fluency running experiments from hypothesis to execution to analysis.
Active AI fluency in day-to-day ASO workflows for keyword clustering, competitive analysis, or test reporting.
Ability to read performance data and translate it into creative direction.
Background in mobile gaming or large-scale app ecosystems.
Ability to work with CET timezone overlap.

Responsibilities

Own ASO execution across the Fortis portfolio for the contract term, including keyword strategy and metadata optimization.
Build and run custom store experiences using Custom Product Pages (CPPs) and Custom Store Listings (CSLs).
Run A/B tests on store assets—icons, screenshots, video, copy—and translate results into next steps.
Improve conversion rate across multiple titles simultaneously through structured experimentation.
Integrate AI-driven workflows into ASO execution for keyword optimization, competitive analysis, and experimentation.
Partner with UA, Creative, and Product Marketing to align store strategy with acquisition and positioning.
Connect ASO decisions to broader growth strategy.
Contribute from week one with minimal ramp-up.

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