Customer Retention Specialist
New
UKFull-TimeMiddle
Salary not disclosed
Apply NowOpens the employer's application page
Job Details
- Experience
- 1+ year
- Required Skills
- HTMLCSSMicrosoft Power BIGoogle AnalyticsJiraTableauCRMA/B testing
Requirements
- 1+ year of experience in a similar customer retention, CRM, lifecycle marketing, or growth marketing role.
- Proven experience developing and executing customer retention and reactivation campaigns.
- Hands-on experience with A/B testing, hypothesis validation, and performance optimization.
- Strong understanding of retention and marketing metrics, including Retention Rate, Conversion Rate, ARPU, RFM, OR, CTOR, and Delivery Rate.
- Experience analyzing campaign results, preparing reports, and turning data insights into actionable improvements.
- Experience working with analytics and visualization tools such as Power BI, Tableau, Google Analytics, or similar platforms.
- Practical experience with Campaign Management Systems such as Smartico, FastTrack, Customer.io, or equivalent solutions.
- Experience managing projects and collaborating with multiple teams.
- Familiarity with task management tools such as Jira or similar platforms.
- Strong HTML/CSS knowledge and ability to work with communication templates.
- Experience in retention marketing within iGaming or high-volume digital products is considered a plus.
- Strong analytical mindset, proactive communication skills, and the ability to take ownership of projects from idea to execution.
Responsibilities
- Analyze customer behavior, audience segments, and lifecycle patterns to identify opportunities for improving engagement and retention.
- Design, configure, launch, and monitor automated and scheduled retention campaigns aligned with business objectives and performance targets.
- Develop personalized customer offers and experiences based on lifecycle stages, including onboarding, engagement, retention, and reactivation.
- Create and execute A/B tests for marketing and product hypotheses, analyze results, and implement successful approaches.
- Prepare detailed requirements for design, content, and development teams to support retention campaign execution.
- Manage retention activity calendars and communication plans to ensure consistent and effective customer engagement.
- Monitor retention funnels, campaign performance, and key metrics while identifying opportunities for optimization.
- Deliver cross-functional retention projects in collaboration with Product, Marketing, Analytics, Design, and Technology teams.
- Track performance against KPIs, prepare reports, and use research and analytics insights to refine customer journey strategies.
- Maintain strong collaboration with internal stakeholders to continuously improve retention initiatives.
View Full Description & ApplyYou'll be redirected to the employer's site
