Lifecycle Marketing Lead (Luxury Fashion)
New
I
Inspiration Commerce GroupEcommerce Luxury Fashion
Canada, the US or the UKFull-TimeLead
Salary not disclosed
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Job Details
- Required Skills
- Data AnalysisShopifyCRM
Requirements
- Hands-on experience running lifecycle or CRM marketing at an ecommerce brand or marketplace.
- Direct technical proficiency in Klaviyo (segments, flows, events, integrations).
- Direct technical proficiency in Shopify.
- Strong analytical skills with a focus on quantitative rigor and incremental measurement.
- Proven ability to use AI tools daily to enhance productivity and marketing execution.
- Ability to work autonomously without requiring heavy mentorship or management.
- Capacity to operate in a 'builder' role, executing tasks directly rather than delegating.
- Excellent copywriting skills suitable for luxury customer engagement.
Responsibilities
- Manage the end-to-end email program in Klaviyo, including campaign calendars, trigger-based flows, segmentation, and testing.
- Improve customer repeat purchase rates through targeted re-engagement journeys.
- Lead the full-cycle relaunch of the loyalty program from positioning to measurement.
- Personalize marketing campaigns and on-site experiences using browsing behavior, purchase history, and brand affinities.
- Manage organic social presence to build brand awareness and drive funnel engagement.
- Utilize AI tooling and agentic workflows to increase operational efficiency and scale personalization.
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