- Own the strategy, enhancement, and execution of the full lifecycle program from onboarding through winback.
- Manage the lifecycle calendar, campaign workflows, and program governance.
- Hire, mentor, and develop a high-performing lifecycle team.
- Partner with Data, Product, and Engineering teams to define technical requirements and deliver projects.
- Build reporting dashboards to track and socialize key metrics like LTV, activation, and retention.
- Apply AI to automated journeys to improve program performance and efficiency.