Director, Lifecycle Marketing
New
Remote, United StatesFull-TimeDirector
Salary$109,000 - $135,000
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Job Details
- Experience
- 6+ years
- Required Skills
- HubSpot
Requirements
- 6+ years of experience in lifecycle marketing, CRM, retention marketing, marketing automation, or email marketing.
- Experience leading and developing cross-functional team members or direct reports.
- Proven success developing enterprise lifecycle marketing strategies that drive engagement, retention, loyalty, and revenue growth.
- Deep understanding of customer journey mapping, segmentation, personalization, and CRM strategy.
- Experience serving as a client advisor and presenting strategic recommendations to senior stakeholders.
- Strong leadership skills with demonstrated success coaching teams and managing performance.
- Experience supporting business development efforts including audits, proposals, and strategic sales presentations.
- Strong analytical skills with experience translating complex performance data into actionable business recommendations.
- Experience with web analytics (e.g., GA4) and measurement frameworks.
- Working knowledge of customer data platforms (CDPs) and marketing technology ecosystems.
- Proficiency with lifecycle marketing platforms such as Klaviyo, Braze, SFMC, HubSpot, Iterable, or similar.
Responsibilities
- Lead lifecycle strategies for enterprise/high-growth accounts, serving as a strategic advisor to senior stakeholders (1-4 clients).
- Drive acquisition, retention, and lifetime value through strategic planning, roadmap development, and performance reviews.
- Support new business efforts through audits, proposals, and sales presentations.
- Lead, mentor, and develop team members, fostering a culture of accountability and continuous learning.
- Establish scalable team processes, playbooks, and quality standards.
- Design scalable customer journeys, lifecycle programs, and omni-channel personalization strategies.
- Provide strategic guidance across major CRM and automation platforms.
- Partner with cross-functional teams to develop integrated customer experiences.
- Establish measurement frameworks and KPIs aligned with business objectives.
- Drive experimentation and optimization strategies to enhance performance.
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