Email & SMS Marketing Intern
P
Power DigitalDigital Marketing
Remote - United StatesInternshipEntry
Salary not disclosed
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Job Details
- Required Skills
- Data analyticsA/B testing
Requirements
- Must be enrolled in a course at a college or university and receiving credit for their participation in this internship program
- Strong interest in a career that blends creativity and analytics
- Excellent oral and written communication skills
- Outstanding editing and proofreading skills
- Ability to prioritize and balance multiple tasks
- Must be detail oriented
- Must have a passion for storytelling
Responsibilities
- Understand lifecycle marketing best practices, strategies, and processes
- Learn how to execute email & SMS campaigns within multiple different lifecycle platforms
- Create email & SMS campaign calendars for a variety of clients
- Write custom email & SMS copy to speak to different groups of contacts
- Segment campaign audiences based on past customer behavior and demographic data
- Build out targeted customer journeys based on previous site activity and purchase data
- Analyze email & SMS performance and report on findings while providing strategic recommendations for the future
- Optimize the lifecycle user experience based on learnings from performance data and A/B testing results
- Assist the lifecycle team with ad hoc projects including reporting, execution, copywriting, etc.
- Participate in end of semester project to demonstrate learnings in a client deliverable format
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