- Define the creative thesis and positioning territories for a flagship multi-venue entertainment account.
- Write short-form video scripts, hooks, and on-screen copy at high volume.
- Build and execute a creative testing roadmap mapped to audience, objection, and funnel stage.
- Analyze creative performance using Meta Ads Manager metrics like hook rate, hold rate, and fatigue curves.
- Brief and direct editors, UGC creators, and motion designers to produce high-performing assets.
- Manage the creator and UGC pipeline from casting to final paid-ready variants.
- Present creative point of view, test results, and strategy directly to clients.
- Utilize generative AI tooling to manage throughput and assist in reporting and analysis.
Data AnalysisGenerative AI