Product Marketing Manager
New
M
Mythical GamesVideo Games
Remote, United States; open to candidates based in Arizona, Colorado, Florida, Illinois, Kansas, Maryland, Missouri, New Jersey, and Texas.Full-TimeMiddle
Salary$77,000–$106,000 USD
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Job Details
- Experience
- 4+ years
- Required Skills
- CRM
Requirements
- 4+ years of marketing experience, with demonstrated product marketing experience across positioning, messaging, and go-to-market.
- Experience across brand, partnerships, or general marketing, ideally including time in a fast-paced or startup environment.
- Demonstrated ability to independently scope, plan, and execute marketing initiatives from concept through delivery with minimal oversight.
- Strong marketing judgment grounded in hands-on experience, with the ability to make sound decisions in ambiguous situations.
- Fluency with AI tools to drive efficiency and scale output.
- A genuine self-starter who identifies and drives the right next move.
- Depth in product marketing paired with a generalist’s range across brand, partnerships, and content.
- Experience working cross-functionally with Product, Creative, or Studio teams.
- Excellent communication and organizational skills, with the ability to manage multiple workstreams and shifting priorities.
- Background in gaming, entertainment, or consumer products is required.
Responsibilities
- Own product marketing across the portfolio, including positioning, messaging, and go-to-market planning.
- Drive launches end to end, from narrative development through execution.
- Serve as a connection point between Product, Studio, and Marketing teams, translating product roadmaps into positioning, go-to-market strategy, and launch plans.
- Initiate or take on product marketing, brand, and partnership initiatives, scoping each into a clear plan and executing end to end.
- Flex across multiple products and workstreams as priorities and timing shift, applying product marketing rigor across the portfolio rather than to a single title.
- Shape brand and non-performance marketing, including social-native, creator-style content across owned channels such as blogs, social accounts, and campaigns outside of paid and user acquisition.
- Activate and help execute brand and licensing partnerships sourced at the studio level, coordinating across internal teams and external partners.
- Partner closely with Growth and Lifecycle teams to align brand and product marketing with acquisition and retention efforts.
- Coordinate lifecycle and CRM touchpoints that support launches and partnerships.
- Provide clear, regular updates on the status and impact of product marketing, brand, and partnership workstreams.
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