- Own product marketing across the portfolio, including positioning, messaging, and go-to-market planning.
- Drive launches end to end, from narrative development through execution.
- Serve as a connection point between Product, Studio, and Marketing teams, translating product roadmaps into positioning, go-to-market strategy, and launch plans.
- Initiate or take on product marketing, brand, and partnership initiatives, scoping each into a clear plan and executing end to end.
- Flex across multiple products and workstreams as priorities and timing shift, applying product marketing rigor across the portfolio rather than to a single title.
- Shape brand and non-performance marketing, including social-native, creator-style content across owned channels such as blogs, social accounts, and campaigns outside of paid and user acquisition.
- Activate and help execute brand and licensing partnerships sourced at the studio level, coordinating across internal teams and external partners.
- Partner closely with Growth and Lifecycle teams to align brand and product marketing with acquisition and retention efforts.
- Coordinate lifecycle and CRM touchpoints that support launches and partnerships.
- Provide clear, regular updates on the status and impact of product marketing, brand, and partnership workstreams.
CRM