- Maintain and prioritize a rolling backlog of CRO and landing page experiments across all financial verticals.
- Collaborate with Design, Engineering, and Marketing to build and refine landing pages.
- Define hypotheses, success metrics, and minimum detectable effects for A/B tests.
- Track and own KPIs across the paid funnel to identify high-leverage drop-off points.
- Coordinate cross-functionally with Engineering, BI, and SEM teams on implementation and campaign alignment.
- Build and maintain dashboards for real-time visibility into experiment status and conversion trends.
- Partner with BI to improve conversion data quality and feed results into ad bidding signals.
- Synthesize user insights from session recordings and heatmaps to generate testable hypotheses.