- Serve as the day-to-day technical authority for the marketing automation platform, including configuration, data flows, integrations, and sync logic.
- Maintain and troubleshoot multi-touch email journeys and build or modify journeys for in-flight business needs.
- Maintain and extend personalization logic using AMPscript, Liquid, Handlebars, or SSJS.
- Write and review SQL for audience segmentation, data design, and test/control cohort frameworks.
- Validate audiences and monitor data flowing into and out of the marketing automation platform.
- Safeguard consent and global unsubscribe sync, suppression logic, adverse action notice delivery, and PII handling.
- Maintain security-sensitive integration patterns, including key and secret rotation and environment handling.
- Review technical work against documented coding, naming, and version-control standards, and help resolve difficult technical issues.
- Translate Lifecycle Marketing requirements into technical designs and collaborate with BI/Data Engineering, Engineering, Information Security, and Legal/Compliance.
- Document work, architecture notes, and technical processes to support handoff to the full-time architect.