Digital Marketing Specialist
New
L
Law Offices of Sabrina LiLegal Services
Philippines. Malaysia. Indonesia. Taiwan. ChinaFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- Minimum 5 years of experience
- Required Skills
- Google AnalyticsSEOSEMrushAhrefs
Requirements
- Minimum 5 years of experience in digital marketing with hands-on experience in PPC and SEO
- Proven track record of managing and optimizing paid advertising campaigns
- Proficiency with Google Ads, Google Analytics (GA4), and Google Search Console (GSC)
- Experience with SEO platforms such as Ahrefs, SEMrush, or similar
- Experience managing email marketing campaigns using tools like Mailchimp, HubSpot, or Klaviyo
- Strong understanding of keyword strategy, bidding models, and conversion tracking
- Knowledge of technical SEO, including site structure, indexing, and page speed optimization
- Familiarity with CMS platforms such as WordPress, Webflow, or Shopify
- Experience managing marketing budgets and performance-driven campaigns
- Strong analytical and problem-solving skills
Responsibilities
- Develop and execute PPC and SEO strategies aligned with business and lead generation goals
- Plan, launch, manage, and optimize paid campaigns across platforms such as Google Ads and social media
- Conduct keyword research, competitor analysis, and monitor search trends
- Manage on-page, off-page, and technical SEO initiatives
- Support website revamp and optimization projects including UX and performance enhancements
- Collaborate with cross-functional teams to implement SEO and conversion best practices
- Plan and optimize email marketing campaigns including newsletters and lead nurturing
- Analyze campaign and website performance data to identify actionable insights and improve ROI
- Manage marketing budgets, forecasting, and reporting
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