Lead Growth Marketing Manager
New
We're 100% remote with team members across the globe., We work primarily on East Coast time.Full-TimeSenior
Salary$180,000
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Job Details
- Experience
- 8–12+ years in growth marketing, demand generation, or performance marketing
- Required Skills
- Budget management
Requirements
- 8–12+ years in growth, demand generation, or performance marketing.
- Proven experience in B2B SaaS, PLG, or hybrid PLG/SLG businesses.
- Deep understanding of LTV:CAC, CAC payback, and revenue-based performance metrics.
- Demonstrated ability to optimize mature paid acquisition programs.
- Experience scaling channels like Google, Meta, LinkedIn, and YouTube.
- Strong proficiency in conversion rate optimization (CRO) across funnels.
- Expertise in partnering with creative teams for performance-driven messaging.
- Experience building attribution and decision-making systems.
- Experience using AI tools for marketing research, production, and insights.
- Skilled in budget management and prioritization in resource-conscious environments.
Responsibilities
- Optimize paid acquisition channels to improve LTV:CAC and overall efficiency.
- Drive qualified inbound sales pipeline through targeted audience and funnel strategies.
- Develop, test, and iterate paid creative in partnership with design and product marketing.
- Build measurement and reporting frameworks to connect spend to revenue outcomes.
- Collaborate across Sales, Product, Analytics, and Lifecycle teams to align marketing efforts.
- Implement AI tools to enhance campaign personalization, production, and reporting.
- Manage budgets and forecasts with a focus on profitable growth.
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