Marketing Manager - Offline Channel Growth
New
Candidates must be authorized to work for any employer in the USFull-TimeManager
Salary$103,000 to $120,000 plus 5%
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Job Details
- Experience
- Minimum of seven (7) years
- Required Skills
- Project ManagementMicrosoft OfficeBudget management
Requirements
- Bachelor’s degree in Marketing, Business, Analytics, or related field.
- Minimum of seven (7) years of marketing experience with proven success in customer acquisition.
- Proven experience managing offline acquisition channels (e.g., DRTV, direct mail, print, radio).
- Demonstrated experience developing and optimizing both B2C and B2B marketing programs.
- Strong analytical skills with ability to translate complex data into business recommendations.
- Experience managing marketing budgets and optimizing investments based on ROI.
- Strong understanding of attribution, testing methodologies, and funnel optimization.
- Ability to lead through influence, mentor others, and drive cross-functional outcomes.
- Proficiency in Microsoft Office Suite and modern communication tools.
- Willingness to travel up to 10%, including occasional overnight trips.
Responsibilities
- Develop and execute integrated offline acquisition strategies driving qualified leads and revenue for B2C and B2B segments.
- Own channel performance for Direct Response TV (DRTV), Direct Mail, Print, and Radio.
- Analyze channel performance, cost per call (CPC), cost per order (CPO), customer acquisition cost (CAC), and customer lifetime value (CLV).
- Manage end-to-end execution of offline campaigns from creative development through launch and optimization.
- Partner with agencies, media partners, Finance, Sales, and Analytics teams to optimize spend and forecast performance.
- Identify and test new channel opportunities to scale programs and improve marketing efficiency.
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