Senior Marketing Manager / Marketing Strategist
New
United StatesFull-TimeSenior
Salary100,000 - 120,000 USD per year
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Job Details
- Experience
- 8+ years
- Required Skills
- Project ManagementAdobe Creative SuiteMicrosoft OfficeCRMCanva
Requirements
- 8+ years of experience in marketing, content, or communications.
- Proficiency with marketing project management platforms (e.g., Wrike).
- Experience with email marketing platforms and CRM tools.
- Proficiency in Canva and/or Adobe Creative Suite.
- Strong command of Microsoft Office Suite.
- Familiarity with LinkedIn content strategy and B2B social media management.
- Ability to read marketing performance data and draw actionable conclusions.
- Experience building insurance broker or agent-facing sales enablement content.
- Background in commercial insurance, financial services, or B2B professional services (preferred).
- Submission of writing samples required.
Responsibilities
- Design, execute, and track email campaigns targeting broker and agency partners.
- Develop content for product spotlights, renewal communications, and market updates.
- Manage broker segmentation across sales rep and distribution list channels.
- Build a feedback loop with sales and underwriting teams to refine messaging.
- Produce and maintain a library of broker-facing assets including collateral, presentations, and process guides.
- Support go-to-market content for product launches and partnership campaigns.
- Audit, clean, and maintain partner and contact records in the CRM.
- Develop and document partner segmentation rules to ensure targeted delivery.
- Identify data gaps and build processes to maintain accurate records.
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