Senior Product Manager, Growth Marketing Platform
New
Based in the United StatesFull-TimeSenior
SalaryCompetitive base compensation with eligibility for performance-based incentives.
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Job Details
- Experience
- 5+ years
- Required Skills
- SQLMachine LearningProduct ManagementProduct AnalyticsData scienceCRMA/B testing
Requirements
- 5+ years of product management experience delivering platform, MarTech, CRM, or growth marketing products end-to-end.
- Proven experience defining product strategy, building roadmaps, and launching complex, cross-functional initiatives with Engineering and Data Science/ML teams.
- Strong background in data-driven decision-making, including experimentation design (A/B testing, multivariate testing) and familiarity with SQL or product analytics tools.
- Experience working directly with Marketing stakeholders to improve campaign performance, lifecycle engagement, and operational efficiency.
- Excellent communication skills with the ability to influence senior stakeholders and articulate product vision through PRDs, strategy documents, and roadmaps.
- Bachelor’s degree in Computer Science, Engineering, Economics, Statistics, or a related field, or equivalent practical experience.
- Strong systems thinking ability with experience translating complex workflows into scalable product and platform architectures.
- Familiarity with the MarTech ecosystem (CDPs, ESPs, attribution tools, experimentation platforms) and integration best practices.
- Comfort working in privacy- and compliance-sensitive environments in collaboration with Legal and Privacy teams.
- Experience with AI/ML-powered product features, including familiarity with LLM-based systems, agentic workflows, or automation tools, is a plus.
Responsibilities
- Own the product vision, strategy, and multi-quarter roadmap for a unified growth marketing platform spanning CRM, orchestration, segmentation, experimentation, and analytics.
- Translate marketer needs into scalable platform capabilities, including audience targeting, journey orchestration, personalization, measurement, and governance frameworks.
- Partner with Engineering and Data Science/ML teams to design and deliver AI-powered and agentic features that automate campaign execution, optimization, and workflow efficiency.
- Define and track key KPIs for marketing performance, efficiency, and ROI, ensuring robust instrumentation, data quality, and actionable analytics.
- Lead experimentation frameworks (A/B testing, multivariate testing) to drive data-informed decision-making and continuous optimization at scale.
- Drive cross-functional execution across Marketing, Engineering, Data Science, Design, Privacy/Legal, and Finance, aligning priorities and managing dependencies.
- Oversee adoption and enablement of platform capabilities through documentation, training, and change management initiatives.
- Continuously evaluate and evolve the marketing technology stack to improve scalability, performance, and integration across systems.
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