Marketing Operations Manager, DTC
New
Must be based in the United StatesFull-TimeManager
Salary75,000 - 95,000 USD per year
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Job Details
- Experience
- 3 to 5 years
- Required Skills
- Project ManagementQADigital MarketingAsana
Requirements
- 3 to 5 years of experience in marketing operations, marketing project management, or program management within a DTC, eCommerce, or direct-response environment.
- Proven ability to manage cross-functional projects across marketing, product, and tech simultaneously.
- Working knowledge of CRO principles, including landing pages, offer structure, and checkout flows.
- Hands-on experience working with tech and development teams, including writing requirements and managing tickets.
- Experience with project management platforms such as Wrike, Asana, Monday.com, or ClickUp.
- Experience supporting domain migration, replatforming, or brand consolidation work.
- Ability to ensure clean QA and go-live processes for new product initiatives.
- Understanding of how conversion connects to AOV, LTV, and revenue.
Responsibilities
- Act as the central coordination point between Marketing, Product, Tech, and Customer Success.
- Build, manage, and update project plans, timelines, and dependencies across all initiatives.
- Develop and improve workflows, SOPs, and execution processes to reduce friction.
- Drive end-to-end execution of marketing campaigns, launches, and promotional initiatives.
- Coordinate landing pages, offers, and funnel updates from concept to launch.
- Drive execution of email and SMS programs, lifecycle automations, and retention workflows.
- Manage and execute a backlog of CRO tests including landing pages, offers, and checkout flows.
- Coordinate operational execution of new offers, bundles, and funnel updates.
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