Performance Marketing Manager
New
Based in the United StatesFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 4–7 years
- Required Skills
- CRMA/B testingHubSpot
Requirements
- 4–7 years of hands-on performance marketing experience with direct in-platform campaign management
- Proven success scaling mobile apps using Apple Search Ads, Google UAC, Meta Ads, and ASO strategies
- Strong B2B paid acquisition experience focused on pipeline quality, CAC, and LTV
- Full ownership experience of paid media budgets, including allocation, optimization, and executive reporting
- Strong experimentation mindset with proven A/B testing experience across creative, audience, and landing pages
- Experience identifying, launching, and scaling new acquisition channels from scratch
- Strong technical knowledge of tracking and attribution tools (GA4, pixels, SDKs, UTMs, HubSpot or similar CRM systems)
- Revenue-first mindset with a focus on business impact over vanity metrics
Responsibilities
- Own and execute paid acquisition strategies across B2B web products and mobile app channels (Google Search, Meta, Apple Search Ads, ASO, and emerging platforms)
- Build, launch, and optimize campaigns directly in-platform with full responsibility for performance outcomes
- Design and run continuous A/B tests across creative, audiences, and landing pages, using results to scale or stop initiatives quickly
- Manage the full performance marketing budget, including allocation, pacing, forecasting, and optimization based on live data
- Develop and maintain end-to-end attribution and tracking systems across web and app (events, revenue, CAC, ROAS, pipeline quality)
- Partner with engineering and GTM teams to ensure accurate data flow into analytics and CRM systems
- Deliver performance reporting with clear insights, actionable recommendations, and ownership of next steps
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