Growth Marketing Manager

New

Based in the United StatesFull-TimeMiddle

Salary$120,000 to $135,000 USD

Apply NowOpens the employer's application page

Job Details

4–7+ years of experience in growth marketing, lifecycle marketing, or performance marketing.
Deep ownership of email and/or direct mail channels.
Proven track record of improving conversion rates through segmentation and experimentation.
Strong understanding of funnel analytics and growth experimentation frameworks.
Experience designing and executing A/B tests with clear hypotheses.
Ability to translate data insights into creative strategy and campaign execution.
Strong analytical skills regarding marketing performance data.
Excellent communication and presentation skills.
Strong organizational and project management abilities.
Ability to work independently in fast-paced environments.
Experience in digital health, B2B2C, or employer-sponsored benefits is a plus.
Familiarity with marketing automation platforms like Iterable, Customer.io, or ActiveCampaign is an advantage.

Own and optimize email and direct mail marketing programs to improve enrollment performance.
Develop segmentation strategies, personalization frameworks, and lifecycle marketing flows.
Design, execute, and analyze structured experiments including hypothesis development and KPI definition.
Continuously test and refine creative, messaging, and sequencing across campaigns.
Integrate online and offline channels including email, SMS, and direct mail.
Analyze funnel performance to identify drop-off points and implement optimization strategies.
Monitor campaign performance daily and weekly to identify issues and opportunities.
Conduct user and member research to translate insights into marketing strategies.
Partner with employer and health plan clients to support enrollment success.
Present performance insights and strategic recommendations to leadership.

View Full Description & ApplyYou'll be redirected to the employer's site