Senior Marketing Operations Manager
New
P
plancraftB2B SaaS
Remote (within Germany)Full-TimeSenior
Salary65,000 - 87,500 EUR per year
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Job Details
- Experience
- 4+ years
- Required Skills
- SQLTableauHubSpotLooker
Requirements
- 4+ years of experience in marketing technology, web analytics, or marketing data and attribution.
- Strong SQL proficiency for data analysis and reporting.
- Hands-on expertise with tag management systems including GTM and server-side GTM.
- Proven experience building multi-touch attribution models within a real funnel.
- Experience with visualization tools such as Looker, Tableau, or Power BI.
- Technical understanding of GDPR, consent management, and cookie tracking governance.
- Proven background in B2B SaaS or a similar data-driven environment.
- Hands-on experience managing HubSpot as a marketing platform and data source.
- Knowledge of data layer configuration and conversion pixel implementation.
Responsibilities
- Build multi-touch attribution end to end, including model selection and implementation.
- Maintain the tracking layer, including GTM, server-side tagging, data layer, and event taxonomy.
- Set up GA4 and build marketing analytics stacks, including writing SQL reports.
- Create marketing dashboards tracking CAC, ROAS, conversion, and pipeline contribution.
- Manage technical GDPR and consent governance across marketing systems.
- Maintain the MarTech stack, including HubSpot integrations and data flow management.
- Scale tracking and data models across international markets.
- Utilize automation tools like n8n to streamline analytics work.
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