- Own and execute plancraft's global SEO and GEO strategy, driving sustainable organic growth across traditional search engines and AI search platforms such as ChatGPT, Gemini, Claude, Perplexity and Copilot.
- Lead the technical SEO roadmap by identifying optimisation opportunities, conducting audits and partnering with the Website Manager to improve crawlability, indexation, structured data, Core Web Vitals and overall search performance.
- Develop and execute a scalable content strategy, including keyword research, topic clustering, search intent analysis and content optimisation to strengthen plancraft's topical authority.
- Define and implement international SEO strategies together with Country Managers to maximise organic growth across local markets.
- Measure, analyse and continuously improve SEO and GEO performance through clear KPIs, dashboards and ongoing experimentation.
- Partner closely with Product, Product Marketing, Brand & Content, Website and Performance Marketing teams to embed SEO and GEO best practices across the organisation.
- Act as plancraft's subject matter expert for SEO, GEO and AI search, proactively identifying new opportunities and translating industry developments into measurable business impact.
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