Performance Marketing Manager (Paid Social)
New
P
plancraftSaaS / Construction
Remote (within Germany)Full-TimeMiddle
Salary52,500 - 62,500 EUR per year
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Job Details
- Languages
- English (C1/C2 level)
- Experience
- 2–3+ years
- Required Skills
- Data AnalysisA/B testing
Requirements
- 2–3+ years of hands-on experience in performance marketing in a data-driven environment
- Deep expertise in the main Paid Social channels (e.g. Meta, TikTok, LinkedIn)
- Proven experience owning and optimising campaigns within your channel with clear performance impact
- Strong analytical skills and ability to derive actionable insights from data
- Experience with common tracking and analytics tools (e.g. GA4, Google Tag Manager or similar)
- Experience running structured tests and applying data-driven optimisation approaches
- Solid understanding of performance metrics across the funnel
- Strong ownership mindset and ability to work independently within your scope
- Strong communication skills in English (C1/C2 level)
Responsibilities
- Own the performance of Paid Social channels end-to-end — from setup and execution to optimisation and reporting
- Plan, launch, and continuously optimise campaigns based on clear KPIs (e.g. CPA, ROAS, pipeline impact)
- Analyse campaign performance and translate data into actionable insights to improve results
- Run structured experiments (A/B tests) and scale successful approaches within your channel
- Collaborate closely with Brand, Content, and RevOps to improve creatives, messaging, and funnel performance
- Support the development of tracking, attribution, and reporting setups to enable reliable decision-making
- Identify and test new opportunities within your channel to unlock additional growth
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