Senior Performance Marketing Manager (Paid Search)
New
P
plancraftSaaS, Construction Tech
Remote (within Germany)Full-TimeSenior
Salary65,000 - 75,000 EUR per year
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Job Details
- Languages
- English (C1/C2)
- Experience
- 4+ years
- Required Skills
- Data AnalysisLead Generation
Requirements
- 4+ years of experience in paid search or performance marketing roles with clear ownership of results.
- Deep expertise in paid search platforms, especially Google Ads (Search, YouTube, Demand Gen, Performance Max) and Microsoft Ads.
- Strong hands-on experience managing and scaling paid search campaigns in B2B lead generation environments.
- Advanced knowledge of keyword strategy, search intent, query mining, and auction dynamics.
- Proven experience optimizing toward CAC, CAC:LTV, and downstream funnel metrics (MQL to revenue).
- Strong understanding of bidding strategies, budget allocation, and performance levers.
- Experience with structured experimentation across ads, landing pages, and targeting strategies.
- Solid expertise in tracking and measurement (GA4, GTM), including debugging and improving setups independently.
- Strong analytical skills with the ability to translate complex data into clear actions.
- Experience leveraging automation, scripts, or platform features to improve performance.
- Strong communication skills in Englisch (C1/C2).
Responsibilities
- Own and scale paid search performance across Google Ads and Microsoft Ads, including Search, YouTube, and Demand Gen campaigns.
- Develop and execute channel strategies aligned with B2B growth and pipeline generation goals.
- Continuously optimize campaign structure, bidding strategies, budgets, ad creatives, and audience targeting to improve CAC efficiency and lead quality.
- Monitor and analyze performance across keywords, search terms, audiences, and funnel stages, translating insights into clear, actionable improvements.
- Design and run structured experiments across messaging, bidding, targeting, and landing pages to drive incremental performance gains.
- Build and maintain reporting and dashboards that connect channel performance to pipeline and revenue impact.
- Identify and resolve tracking, attribution, and conversion quality issues in collaboration with Marketing Operations and Tech.
- Collaborate closely with Brand, Content, Sales, RevOps, and Product teams to improve funnel performance and go-to-market effectiveness.
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