Senior Account Director, Patient (DTC)
New
RemoteFull-TimeSenior
Salary$160,000 - $190,000 a year
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Job Details
- Experience
- 12+ years of experience in pharma/healthcare advertising
- Required Skills
- Account ManagementCRM
Requirements
- Bachelor’s degree required; advanced degree (MBA, MPH, or similar) is a plus
- 12+ years of experience in pharma/healthcare advertising, with a strong focus on patient (DTC) marketing
- Proven track record leading large, complex accounts and delivering integrated campaigns across multiple channels
- Deep understanding of the pharmaceutical regulatory environment, including MLR processes and FDA guidelines for DTC communications
- Strong expertise in patient journey mapping, segmentation, and engagement strategy, with a focus on driving behavior change
- Exceptional client leadership skills, with experience influencing senior stakeholders and cross-functional teams
- Commercial acumen with experience managing budgets, scopes, and revenue growth
- Collaborative leadership style with the ability to work effectively across strategy, creative, media, and analytics disciplines
- Strong communication and storytelling skills, both written and verbal
- Experience in digital health, CRM, or data-driven marketing is a strong asset
Responsibilities
- Serve as the senior strategic lead across patient/DTC brands, shaping brand direction, engagement strategy, and long-term growth plans
- Build and maintain trusted advisor relationships with senior client stakeholders, including brand leads, commercial teams, and medical/legal/regulatory partners
- Lead the development of integrated, omnichannel DTC campaigns (digital, social, CRM, web, point-of-care, and emerging channels) grounded in patient insights
- Translate complex clinical and regulatory information into clear, compelling patient-facing strategies and messaging frameworks
- Oversee end-to-end account management, including scope development, financial stewardship, forecasting, and organic growth
- Partner closely with strategy, creative, media, and data teams to ensure cohesive execution and measurable impact across all touchpoints
- Identify opportunities to innovate within patient engagement, including personalization, digital health integrations, and behavior change approaches
- Mentor and elevate junior team members, fostering strategic thinking, client leadership, and pharma expertise
- Contribute to new business efforts, including pitch leadership, narrative development, and solution design
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