Sr. Shopper Marketing Specialist
New
Based in the United StatesFull-TimeSenior
Salary$90,000 – $110,000, plus bonus eligibility
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Job Details
- Experience
- 5+ years
- Required Skills
- Project ManagementData AnalysisMicrosoft ExcelMicrosoft OfficePowerPoint
Requirements
- 5+ years of experience in shopper marketing, retail marketing, or omnichannel marketing execution
- Strong project management skills with the ability to manage multiple initiatives simultaneously
- Excellent communication and interpersonal skills with cross-functional collaboration experience
- Highly organized with strong attention to detail and ability to manage deadlines in fast-paced environments
- Ability to work independently, take initiative, and drive projects from start to finish
- Comfortable working in ambiguity and proactively problem-solving to find solutions
- Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word, Outlook)
- Strong analytical mindset with ability to interpret campaign performance data and insights
Responsibilities
- Support execution of shopper marketing initiatives across retail channels including mass, grocery, and emerging formats
- Develop and activate omnichannel shopper programs that drive awareness, trial, and customer loyalty
- Coordinate creative assets, retailer submissions, trafficking, and campaign execution timelines
- Manage multiple concurrent projects while maintaining accurate tracking of deliverables, calendars, and workflows
- Partner with sales teams, brokers, distributors, vendors, and agencies to ensure strong in-market execution
- Oversee retailer marketing programs including digital coupons, rewards, and promotional activations
- Track program performance and deliver reporting with insights, trends, and recommendations for optimization
- Maintain budgets, support invoicing, and assist with financial reconciliation of marketing spend
- Build dashboards, recaps, and presentation materials to communicate performance and results
- Manage vendor relationships related to program setup and execution quality
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