Digital Marketing Specialist
New
IndiaFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 5+ years
- Required Skills
- HTMLCSSGoogle AnalyticsSEO
Requirements
- Bachelor’s degree in Marketing, Digital Marketing, Communications, Business, Information Systems, or a related field, or equivalent practical experience.
- 5+ years of hands-on experience in digital marketing within an enterprise organization or large agency environment.
- Strong expertise in SEO, content marketing, and paid media execution.
- Proficiency with analytics and SEO tools such as Google Analytics (GA4), Google Search Console, SEMrush, Ahrefs, or Moz.
- Solid understanding of web technologies including HTML, CSS, and technical SEO principles.
- Experience with reporting and visualization tools such as Google Tag Manager, Looker Studio, and familiarity with Power BI.
- Hands-on experience managing content in enterprise CMS platforms such as WordPress, Umbraco, Kentico, Joomla, or similar systems.
- Strong analytical mindset with the ability to translate data into actionable marketing insights.
- Excellent communication and collaboration skills, with attention to detail and a results-driven approach.
Responsibilities
- Develop and execute digital marketing strategies across SEO, content marketing, and paid media channels to drive traffic, engagement, and conversions.
- Optimize website performance and search visibility through technical SEO, keyword research, and content improvements.
- Manage and analyze campaign performance using analytics tools, providing actionable insights and reporting on key marketing KPIs.
- Collaborate with content, product, and development teams to ensure SEO best practices are implemented across digital assets.
- Configure and maintain tracking, tagging, and reporting frameworks using tools such as Google Tag Manager and GA4.
- Support the management and optimization of content within enterprise CMS platforms, ensuring consistency and performance alignment.
- Conduct ongoing competitor analysis and market research to identify growth opportunities and emerging trends.
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