SEO & GEO Content Specialist
New
Based in India, flexibility to operate across global time zonesFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 2+ years
- Required Skills
- Data AnalysisSEOSEMrushAhrefs
Requirements
- 2+ years of experience in SEO content writing, content marketing, or a related field with a strong focus on organic growth.
- Proven ability to conduct keyword research and translate search intent into high-performing published content.
- Hands-on experience with SEO tools such as Ahrefs, SEMrush, Google Search Console, or similar platforms.
- Strong understanding of on-page SEO principles including keyword mapping, internal linking, metadata optimization, and content structuring.
- Familiarity with GEO / AI search optimization concepts is a strong advantage.
- Ability to write across multiple formats including long-form blogs, landing pages, and short-form web content.
- Experience managing content calendars and working independently in fast-paced, performance-driven environments.
- Strong analytical mindset with the ability to interpret SEO data and adjust content strategy accordingly.
- Excellent writing skills with the ability to balance creativity, readability, and search performance.
Responsibilities
- Plan, write, and publish high-quality blog content targeting high-intent keywords across collegiate, Greek life, and custom apparel topics.
- Develop engaging, search-optimized content formats such as guides, listicles, comparisons, and how-to articles aligned with real user intent.
- Maintain and execute a structured content calendar aligned with seasonal campus events such as recruitment, homecoming, and graduation.
- Write and optimize on-page SEO elements including meta titles, descriptions, headers, and landing page copy across the website.
- Identify and implement internal linking strategies to improve site structure, crawlability, and SEO performance.
- Develop and execute backlink acquisition strategies targeting relevant publications, blogs, and collegiate communities.
- Build relationships with external partners, journalists, and bloggers to secure organic content placements and referrals.
- Optimize content for visibility in generative search engines (GEO), including AI answer platforms like ChatGPT, Perplexity, and Google AI Overviews.
- Monitor SEO and content performance metrics, running audits and refining strategy based on data insights and ranking trends.
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