Audience Activation Specialist
New
IndiaFull-TimeMiddle
Salary not disclosed
Apply NowOpens the employer's application page
Job Details
- Experience
- 5+ years
- Required Skills
- SQLData AnalysisMicrosoft Excel
Requirements
- Bachelor's degree or equivalent practical experience.
- 5+ years of experience in AdTech, MarTech, audience activation, technical operations, or a related field.
- Experience supporting advertising platforms such as DSPs, social media platforms, or data marketplaces.
- Familiarity with audience delivery workflows, including API-based and file-based integrations.
- Understanding of identity resolution, audience segmentation, and digital advertising ecosystems.
- Basic SQL knowledge.
- Strong Microsoft Excel skills, including formulas, filtering, sorting, and data analysis.
- Strong analytical, troubleshooting, and problem-solving abilities with exceptional attention to detail.
- Excellent written and verbal communication skills with the ability to collaborate across technical and business teams.
- Ability to manage multiple priorities in a fast-paced environment while maintaining operational excellence.
- Curiosity, adaptability, and a strong interest in developing expertise within the advertising technology ecosystem.
Responsibilities
- Support the activation and delivery of first-party and third-party audience data across DSPs, social media platforms, data marketplaces, and other advertising partner ecosystems.
- Monitor audience delivery pipelines to ensure successful activation, scheduled refreshes, and ongoing data accuracy according to platform-specific requirements.
- Investigate and resolve audience delivery issues, platform discrepancies, match-rate challenges, and activation failures to maintain operational reliability.
- Track delivery performance metrics, proactively identify anomalies, and recommend improvements that enhance activation quality and scalability.
- Assist with operational monitoring processes, ensuring timely intervention when pipeline failures or unexpected issues occur.
- Collaborate with cross-functional technical and business teams to support partner integrations and ensure seamless audience activation workflows.
- Maintain comprehensive documentation for activation procedures, troubleshooting guides, and partner-specific technical requirements.
View Full Description & ApplyYou'll be redirected to the employer's site
