Senior Marketing Operations Specialist

New
J
JoVEEducational Technology
IndiaFull-TimeSenior
Salary not disclosed
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Job Details

Languages
English
Experience
3+ years
Required Skills
Data AnalysisSalesforceGoogle AnalyticsCRMHubSpot

Requirements

  • Bachelor’s degree.
  • 3+ years of experience in Marketing Operations, Email Marketing, or Marketing Analytics.
  • Experience managing marketing databases, segmentation, and data hygiene.
  • Demonstrated success implementing marketing campaigns and automation workflows.
  • Demonstrated experience building dashboards and reporting to support business decisions.
  • Strong analytical skills and attention to detail.
  • Excellent written and verbal communication skills in English.
  • Self-driven, results-oriented, and ability to work in a fast-paced environment.
  • Experience with HubSpot, Salesforce, and Google Analytics.

Responsibilities

  • Build, test, deploy, and optimize email campaigns and automated nurture workflows in HubSpot.
  • Perform quality assurance (QA) to ensure campaigns are error-free and delivered successfully.
  • Monitor email deliverability and campaign performance, recommending optimizations to improve engagement and conversions.
  • Support A/B testing and continuous campaign optimization.
  • Partner with Sales, Product, and RevOps to improve lead management and data integrity.
  • Track marketing KPIs, campaign performance, lead generation, funnel conversion, pipeline contribution, and ROI.
  • Analyze marketing performance and provide actionable insights to optimize campaigns and support strategic decision-making.
  • Identify opportunities to improve operational efficiency through data-driven recommendations.
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