Growth Marketing Manager
New
United StatesContractManager
Salary75 - 95 USD per hour
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Job Details
- Experience
- 5+ years
- Required Skills
- Data AnalysisHubSpot
Requirements
- 5+ years of experience in email marketing, lifecycle marketing, or demand generation within a B2B SaaS environment
- Strong hands-on expertise with HubSpot, including workflows, email campaign execution, segmentation, and reporting
- Experience with Qualified or similar AI-powered prospect engagement tools
- Proven experience managing webinar marketing campaigns and post-event nurture programs
- Ability to operate independently and manage multiple concurrent campaign timelines in a fast-paced environment
- Strong analytical mindset with experience interpreting campaign performance data and applying insights to improve results
- Comfortable using AI tools to enhance marketing execution while applying sound judgment in their use
- Excellent communication and collaboration skills for working across marketing and growth teams
Responsibilities
- Audit existing email nurture programs and marketing automation workflows to identify gaps, performance issues, and optimization opportunities
- Implement updates in HubSpot, including workflow automation, segmentation logic, enrollment triggers, and nurture sequences
- Build, launch, and manage promotional email campaigns supporting webinars, content initiatives, and product or marketing offers
- Develop end-to-end webinar marketing sequences including invitations, reminders, registrations, and post-event nurture flows
- Collaborate with marketing stakeholders to align email execution with broader campaign calendars and content strategies
- Monitor and analyze email performance metrics such as open rates, click-through rates, conversions, and unsubscribes, and optimize accordingly
- Support prospect engagement efforts using Qualified or similar tools to drive timely pipeline outreach and engagement
- Ensure consistency, accuracy, and optimization across all lifecycle and demand generation email programs
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