Creative Strategist, Consumer Growth Marketing
Based in United StatesFull-TimeMiddle
Salary$90,000–$120,000 depending on experience and location
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Job Details
- Experience
- 2–3+ years
- Required Skills
- Data Analysis
Requirements
- 2–3+ years of experience in creative strategy, performance marketing, or growth-focused advertising, ideally within consumer tech or agency environments.
- Hands-on experience with paid media platforms such as Meta, Google App Campaigns/UAC, Apple Search Ads, or similar ecosystems.
- Understanding of ASO principles and experimentation methods for app store creative optimization.
- Strong balance of creative intuition and analytical thinking, with the ability to connect ideas to measurable performance outcomes.
- Excellent communication skills with the ability to align stakeholders across creative, marketing, and product teams.
- Highly organized, adaptable, and comfortable managing multiple concurrent workstreams in fast-paced environments.
- Experience using AI tools (e.g., ChatGPT, Claude, Microsoft Copilot) and marketing analytics platforms is a strong plus.
- Bonus: experience in cybersecurity, privacy, or performance creative studios, along with strong presentation and storytelling skills.
Responsibilities
- Lead the development and execution of creative strategy across static, video, dynamic, and emerging ad formats for performance and brand campaigns.
- Translate audience insights, product understanding, and performance data into high-converting creative concepts and hypotheses.
- Partner with internal teams (Brand, Product, Growth, ASO) and external partners to brief, review, and refine creative assets.
- Build and manage structured testing frameworks, creative playbooks, and experimentation roadmaps to scale winning concepts.
- Monitor campaign and creative performance, analyzing results to inform iteration, optimization, and future strategy.
- Leverage AI tools and analytics platforms to accelerate ideation, production workflows, and performance analysis.
- Stay ahead of platform trends, competitor activity, and algorithm changes to ensure continuous innovation in creative output.
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