Senior Marketing Lead, B2B
New
B
Branch Financial, LLCInsurance
Branch is open to candidates located in AL, AK, AZ, AR, CO, DE, FL, GA, ID, IL, IN, IA, KS, KY, LA, ME, MD, MI, MN, MS, MO, NE, NV, NH, NM, NY, NC, ND, OH, OK, PA, RI, SC, SD, TN, TX, UT, VA, WV, WI, and WYFull-TimeSenior
Salary$119K - $170K
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Job Details
- Experience
- 6+ years of B2B marketing experience, with strong candidates often closer to 10
- Required Skills
- Lead GenerationData modelingHubSpot
Requirements
- 6+ years of B2B marketing experience.
- Architectural level expertise in HubSpot, including data modeling and automation.
- Experience in channel, partner, or field marketing.
- Proven track record of tying marketing activities to business outcomes.
- Excellent written communication skills.
- Strong analytical and creative instincts.
- Ability to build, own, and iterate on marketing infrastructure.
- Experience in insurance, insurtech, or financial services is a plus.
Responsibilities
- Build and execute campaigns to attract and activate independent agencies.
- Lead brand efforts to earn trust within the agency community.
- Manage events end-to-end, from planning to pipeline follow-up.
- Create content and sales tools to sharpen the value proposition for agents.
- Architect HubSpot data structure, segmentation, automation, and reporting.
- Manage and improve agent loyalty and incentive programs.
- Maintain marketing infrastructure for the Ember platform.
- Define and report on KPIs to influence go-to-market decisions.
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