Paid Search Specialist
New
Remote-first environmentFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 3–6 years
- Required Skills
- Google Analytics
Requirements
- 3–6 years of hands-on experience managing Google Ads (Paid Search) campaigns.
- Proven experience running B2B paid media campaigns with a strong focus on lead generation and performance marketing.
- Experience managing and optimizing campaigns across multiple international markets, regions, or global audiences.
- Strong understanding of keyword research, search intent, match types, bidding strategies, and conversion optimization.
- Proven success improving campaign performance while reducing CPL, CPA, and acquisition costs.
- Experience managing Google Ads campaigns end-to-end, from campaign setup through optimization and reporting.
- Experience with Meta Ads and/or LinkedIn Ads.
- Strong analytical mindset with experience using Google Analytics, Looker Studio, Mixpanel, or similar reporting tools.
- Comfortable managing and scaling paid advertising budgets across multiple channels.
- Experience collaborating with Creative teams to develop high-converting advertising assets.
- Familiarity with emerging advertising platforms such as Reddit Ads, X Ads (Twitter), or TikTok Ads.
- Highly autonomous, organized, and comfortable working in a remote-first environment.
Responsibilities
- Plan, manage, and optimize Google Ads (Paid Search) campaigns while supporting paid media initiatives across Meta and LinkedIn.
- Own keyword strategy, bidding strategies, match types, and search intent optimization to drive high-quality candidate acquisition.
- Test and experiment with emerging advertising platforms such as Reddit, X (Twitter), and TikTok.
- Own the complete lifecycle of paid campaigns, including targeting, creative briefing, testing, optimization, reporting, and ongoing improvements.
- Partner closely with the Creative and Content teams to develop and continuously improve high-performing ad creatives.
- Monitor and optimize campaign performance using KPIs such as CPL, CPA, ROAS, and conversion rates.
- Analyze campaign performance and transform data into actionable recommendations that improve acquisition efficiency.
- Continuously A/B test headlines, creatives, landing pages, audiences, and calls-to-action to maximize conversion rates.
- Build and maintain performance dashboards while communicating campaign insights and recommendations to leadership.
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