Creative Strategist
New
P
Paleovalley & Wild PasturesConsumer Goods, Food
This is a fully remote U.S.-based position. Candidates must reside and work in one of the following states due to tax and compliance requirements: AR, AZ, CA, CO, FL, GA, ID, IL, LA, MD, MO, NC, NJ, NV, NY, OH, TX, VA, WA, WI, or WY.Full-TimeMiddle
SalaryTier 1: $74,000 - $86,000; Tier 2: $67,000 - $78,000; Tier 3: $61,000 - $71,000
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Job Details
- Experience
- 3–6 years
- Required Skills
- Data AnalysisMarket Research
Requirements
- 3–6 years of experience in creative strategy, performance marketing, or direct response marketing.
- Proven experience developing or influencing high-performing paid social ad creative.
- Experience thinking in full funnels, understanding the relationship between landing pages, checkout flows, and conversion.
- Strong understanding of paid social advertising platforms, including Meta and YouTube.
- Experience applying creative testing frameworks to optimize campaign performance.
- Working knowledge of direct response marketing principles.
- Experience analyzing marketing performance data and translating insights into actionable strategy.
- Strong written and verbal communication skills for brief writing and cross-team collaboration.
- Ability to operate independently and drive own research with minimal day-to-day direction.
Responsibilities
- Develop a high-volume pipeline of performance-driven creative concepts across hooks, messaging, angles, and formats.
- Map creative concepts to specific landing pages and checkout flows to ensure conversion.
- Write clear, strategic creative briefs including scripts, hook variations, and visual guidance for editors.
- Submit landing page briefs to the tech team and creator briefs for influencer content.
- Analyze creative and funnel performance to detect fatigue and uncover optimization opportunities.
- Partner closely with media buyers to align creative output with paid media scaling priorities.
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