Creative Performance Strategist
New
United StatesFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 5+ years
- Required Skills
- Data Analysis
Requirements
- Bachelor’s degree in Marketing, Advertising, Communications, or a related field.
- 5+ years of experience in creative strategy or brand creative.
- Proven track record of concepting and producing campaigns that resonate at scale.
- Portfolio demonstrating strong conceptual thinking, visual range, and brand storytelling.
- Deep fluency in social-first content and platform culture.
- Experience with AI tools, marketing technology, and analytics platforms.
- Analytical mindset with the ability to translate data into actionable insights.
- Proven ability to work quickly and solve problems cross-functionally.
- Fluent in advertising fundamentals and creative storytelling for performance.
- Experience with high-growth Ecommerce brands preferred.
Responsibilities
- Lead creative concepting and campaign development across Meta, TikTok, YouTube, Snapchat, and Pinterest.
- Define and maintain the brand voice across paid and organic channels.
- Develop compelling creative briefs that translate strategy and product stories into engaging content.
- Partner with designers, videographers, and UGC creators to execute concepts with speed and integrity.
- Drive creative strategy for product launches, brand collaborations, and seasonal campaigns.
- Track cultural trends and platform behaviors to ensure content resonance.
- Analyze performance metrics like CTR, hook rate, and ROAS to inform creative iteration.
- Integrate AI and emerging tools to accelerate production and storytelling.
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