Head of Performance Creative Strategy
New
Based in the United StatesFull-TimeSenior
SalaryTotal annual compensation ranging from $200,000 to $450,000, including base salary, performance bonuses, and equity.
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Job Details
- Experience
- 7+ years
- Required Skills
- Data AnalysisStakeholder management
Requirements
- 7+ years of experience in performance creative, ideally within an agency environment managing multiple client accounts simultaneously.
- Proven track record of driving measurable business outcomes such as improved conversion rates, reduced CPA, and revenue growth.
- Deep expertise in direct response creative, including strong understanding of hooks, messaging, and platform-specific performance dynamics (Meta, TikTok, etc.).
- Strong leadership experience building and managing creative or strategy teams in fast-paced, high-volume environments.
- Ability to analyze performance data and translate insights into actionable creative strategy.
- Demonstrated success working across diverse industries such as DTC, consumer apps, or digital-first brands.
- Strong communication and presentation skills, with experience engaging founders, CMOs, and senior stakeholders.
- Ability to manage complexity, context-switch across multiple clients, and maintain high performance under pressure.
- Strong creative judgment combined with analytical rigor and a test-and-learn mindset.
Responsibilities
- Define and own the performance creative standard across all clients, ensuring consistency, quality, and scalability of output across platforms and formats.
- Develop and continuously refine creative frameworks, playbooks, and SOPs based on real-time platform trends and performance data.
- Lead, coach, and develop a team of performance creative strategists, raising the overall quality of analysis, ideation, and execution.
- Translate performance insights into actionable creative direction that improves conversion rates, acquisition costs, and overall campaign efficiency.
- Oversee and improve the creative production process in collaboration with editorial and production teams to ensure high output and consistency.
- Align creative strategy with influencer and creator workflows to ensure cohesive execution across paid media and organic content.
- Own creative strategy during new client onboarding, rapidly identifying early wins and establishing momentum within the first 30 days.
- Serve as the senior creative voice in client engagements, presenting insights, performance diagnoses, and strategic recommendations to executive stakeholders.
- Foster a culture of performance-driven creativity grounded in data, while preserving strong creative intuition and experimentation.
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