- Analyze performance data to brainstorm effective ad angles and hook variations.
- Write new, comprehensive creative briefs on a weekly basis for the editing team.
- Own the creative strategy for assigned brand partners via a living strategy document.
- Track ad performance and prioritize upcoming tests for continuous improvement.
- Stay current on platform trends, ad formats, and policy changes to develop new concepts.
- Manage creative workflows for 3-5 brand partners simultaneously.
Project ManagementData AnalysisDigital Marketing