Senior Account Based Marketing Manager
New
U
UiPathEnterprise Software
Remote-Texas; Remote-California, Remote-Pennsylvania, Remote-Florida, Remote-New Jersey, Remote-WashingtonFull-TimeSenior
Salary$150K - $190K
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Job Details
- Experience
- 5-7 years of B2B marketing experience with at least 3 years focused on Account Based Marketing
- Required Skills
- Project ManagementData analyticsGenerative AI
Requirements
- 5-7 years of B2B marketing experience
- At least 3 years focused on Account Based Marketing (ABM)
- Proven track record of driving pipeline and revenue in enterprise software or technology companies
- Deep understanding of ABM methodologies and best practices
- Experience with marketing automation platforms such as Marketo
- Experience with ABM tools such as 6sense
- Strong analytical skills with ability to translate data into action
- Excellent project management skills for managing multiple concurrent campaigns
- Outstanding communication and presentation skills
Responsibilities
- Develop and execute comprehensive ABM strategies for tiered strategic accounts
- Partner with sales leadership to identify, prioritize, and build account plans
- Design and implement multi-channel engagement strategies including digital, events, and direct mail
- Orchestrate integrated campaigns across email, social media, content, and advertising
- Manage campaign budgets and optimize channel investments for maximum ROI
- Work cross-functionally with BDRs, Field Marketing, and Customer Success to align account strategies
- Leverage generative AI platforms to create personalized, high-performing content
- Analyze campaign performance, pipeline influence, and revenue attribution to provide actionable insights
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