Head of Marketing
New
A
Adswerve, IncData and Tech Consultancy
United States - RemoteFull-TimeManager
Salary$165,000 - $215,000
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Job Details
- Experience
- 10+ years
- Required Skills
- Product ManagementLead Generation
Requirements
- 10+ years of marketing experience, with a heavy emphasis on Product Marketing Management (PMM).
- Proven track record of structuring teams and optimizing cross-functional workflows.
- Deep understanding of brand positioning, performance metrics, ABM, and Lead Gen.
- Ability to communicate complex technical concepts to product managers, developers, and UX designers.
- Exceptional storytelling skills to distill technical concepts into value propositions.
- Experience managing product development, product management, or design teams is preferred.
- Knowledge of Google Marketing Platform and Adobe Experience Manager is preferred.
Responsibilities
- Lead product positioning, messaging, and go-to-market strategy for new and existing offerings.
- Partner with Product, Sales, and Customer Success teams to translate market needs into actionable commercialization plans.
- Develop sales enablement materials, competitive intelligence, and customer-facing content.
- Define the company's core Mission, Vision, Value Proposition, and Brand Voice.
- Mentor Product Management and Product Development teams from ideation to launch.
- Oversee the UI/UX design function to ensure intuitive digital products and services.
- Drive growth through mass marketing, segmented campaigns, ABM, and lead generation.
- Maximize presence and co-selling opportunities within major tech marketplaces like Google, Adobe, Snowflake, and AWS.
- Manage relationships with key industry analysts and strategic consultants.
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