- Develop and oversee multi-channel programmatic media strategies including Display, OLV, CTV, DOOH, Audio, and Native.
- Identify third-party data segments, manage audience lists, and curate publisher lists.
- Negotiate and implement direct and private marketplace (PMP) deals with media partners.
- Manage the entire campaign lifecycle, including setup, trafficking, QA, and launch within DSPs such as DV360 and Amazon DSP.
- Monitor campaign pacing, ad verification, brand safety, and viewability daily.
- Execute continuous optimization through bid adjustments, targeting refinement, and A/B testing.
- Interpret and report on attribution models to illustrate the impact of programmatic tactics.
- Leverage Google Analytics, Looker Studio, and Marketing Cloud Intelligence to measure paid media campaign success.
- Collaborate cross-functionally with AdOps, SEM, and Paid Social teams.
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