Programmatic Campaign Manager
New
A
Adswerve, IncDigital Marketing
United States - RemoteContractMiddle
Salary40 - 65 USD per hour
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Job Details
- Experience
- 3+ years
- Required Skills
- Amazon RDSGoogle Analytics
Requirements
- 3+ years of proven experience in programmatic advertising activation and planning.
- Hands-on experience with major DSPs including DV360, Amazon DSP, and the Trade Desk preferred.
- Ability to translate complex digital media metrics into clear, meaningful campaign stories.
- Strong organizational and project management skills.
- Ability to lead client calls and present data-driven strategies.
- Proficiency in placing tracking pixels on client websites directly or using GTM.
- Experience building online and offline conversion and attribution models.
- Familiarity with Google Analytics, Looker Studio, and Marketing Cloud Intelligence.
Responsibilities
- Develop and oversee multi-channel programmatic media strategies including Display, OLV, CTV, DOOH, Audio, and Native.
- Identify third-party data segments, manage audience lists, and curate publisher lists.
- Negotiate and implement direct and private marketplace (PMP) deals with media partners.
- Manage the entire campaign lifecycle, including setup, trafficking, QA, and launch within DSPs such as DV360 and Amazon DSP.
- Monitor campaign pacing, ad verification, brand safety, and viewability daily.
- Execute continuous optimization through bid adjustments, targeting refinement, and A/B testing.
- Interpret and report on attribution models to illustrate the impact of programmatic tactics.
- Leverage Google Analytics, Looker Studio, and Marketing Cloud Intelligence to measure paid media campaign success.
- Collaborate cross-functionally with AdOps, SEM, and Paid Social teams.
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