- Set post-funding lifecycle strategy from first payment through payoff and refinancing.
- Execute next-best-offer strategies using behavioral signals and propensity models.
- Manage LTV, repeat-borrow rates, and portfolio yield as P&L levers.
- Build re-engagement and win-back programs for the payoff moment.
- Operate lifecycle stack and implement AI for journey optimization.
- Optimize lead scoring, qualification, and routing logic across partner products.
- Perform rigorous experimentation and incrementality testing.
- Drive operating cadence with budget pacing and LTV forecasting.
- Coordinate with Communications, Product, and CX for servicing touch points.
- Develop lifecycle team and manage external partners and AI agents.
Data AnalysisCRMA/B testing+1 more