- Own creative strategy and execution across happymoney.com, paid social, paid search, lifecycle email, direct mail and organic social.
- Define creative success metrics and testing plans, evaluate performance, and decide what to scale, cut or iterate.
- Design paid ads, direct mail, email assets, landing pages and organic social creative as the primary in-house designer.
- Create web content, including landing pages, articles, guides and product pages, and partner with SEO/AEO.
- Lead organic social on Instagram, Facebook, TikTok and YouTube, and engage with followers with Customer Support.
- Plan, script, shoot and edit short-form video, and appear on camera for Happy Money’s social channels.
- Tell customer impact stories through photo and video, interviews and user-generated content.
- Build and manage a creator and influencer program, including partner sourcing, briefs, scripts and results tracking.
- Maintain an organized library of photos, video, graphics and licensed stock imagery, and evaluate creative tools and workflows.
- Coordinate reviews with agencies, freelancers, Communications, legal, compliance and bank partners; track performance and share results with marketing leadership, product and lifecycle teams.
Adobe Creative SuiteAdobe PhotoshopFigma+2 more