- Own the end-to-end acquisition strategy and deployment, driving scalable, profitable growth for our personal loan business.
- Develop and scale performance marketing strategy across multi-channel initiatives including direct mail, lead-gen email, affiliate, and digital.
- Own consolidated forecasting, budget pacing, and performance reporting while managing unit economics and CAC.
- Foster a test and learn culture applying rigorous logic, analysis, and data-driven decision making.
- Build, lead, and mentor a high-performing team of growth marketers and manage agency/partner resources.
- Drive go-to-market, brand, and product marketing through value articulation and competitive positioning.
Lead GenerationDigital Marketing